All parents understand that the education of their child must be dealt with from an early age. Therefore, the answer to the question, whether to send the baby to kindergarten or limit himself to home education, is more than 90% in favor of the first. And the next question is which garden to choose, private or public.
Recently, due to the increase in the birth rate, places in public kindergartens have become sorely lacking. And the middle class that has formed in Moscow over the past 10-15 years is increasingly giving preference to private kindergartens. When choosing them, parents expect that the quality of child care, conditions, nutrition and education will be much higher than in public kindergartens. Therefore, private preschool institutions have recently become more and more popular in our country. But to open them, first of all, you need a business plan for a kindergarten.
For an enterprising and talented organizer, this segment of the market for the provision of educational services can be quite a profitable business. It is not worth counting on super-large profits, because high-quality child care requires rather big expenses. There is little competition in this market. Demand exceeds supply.
Most of the market for private educational services are semi-legal mini-kindergartens, which are organized right in apartments and houses. In such an institution, sanitary standards are often violated, and the qualifications of the staff are in doubt. An example of such a home kindergarten is far from the only one in our country. There are very few legal home kindergartens that have all the necessary permits and comply with sanitation and hygiene standards.
Private kindergartens can be divided into several types:
- working from morning to evening;
- working around the clock;
- providing short stays.
All of them provide a full range of services for upbringing, education, comprehensive development, maintenance, care and nutrition of children.
If you follow the law, then educational activities in the territory of the Russian Federation can be carried out by an individual registered as an Individual Entrepreneur (IP) and a legal entity. A legal entity must be registered in a non-commercial legal form. Registration is carried out by the Federal Registration Service of the Ministry of Justice of the Russian Federation. The term for consideration of the submitted application is 1 month. Further, it will be necessary to coordinate the specifics of activities with various authorities, register with the tax authorities, extra-budgetary funds (such as the mandatory medical insurance fund, pension and social), and state statistics bodies. To conduct educational activities, you must obtain a license from the Department of Education.
To obtain a license, you must collect the following set of documents:
- premises lease agreement;
- data on teachers and the number of children who will attend kindergarten;
- documents that confirm the availability of methodological and educational materials;
- education program;
- articles of association;
- a certificate from the tax authority, which confirms the registration of the organization;
- extracts from the fire and sanitary services, in which it will be written that the kindergarten room meets all the standards for preschool institutions.
Getting a license is not easy. But if not, it can lead to criminal liability. If you position a kindergarten not as a private kindergarten, but as a developing or training center for children, then a long red tape with a license can be avoided. For such organizations, it is simply not required. But if an unscheduled inspection comes, then problems cannot be avoided.
After receiving all the necessary documents, you need to check the written business plan for a private kindergarten again.
Search and arrangement of premises
Finding the right place for your space is not an easy task. SNiP imposes certain requirements on preschool institutions. Example:
- each child should have at least 6 square meters. m area;
- the presence of at least three rooms: a dining room, a play area and a bedroom;
- the height of the ceiling and window sills must comply with the standards;
- walls should be covered with moisture resistant paint.
Before opening a home garden, the owner should study the requirements of SNiP well.
Theoretically, a home kindergarten can also be opened in an apartment. Most of the private kindergartens in Moscow are located in apartments. But it is still better to give preference to a separate building. The ideal option is to rent the building of a state kindergarten, because the construction of such buildings took into account all the requirements that apply to the buildings of preschool institutions. Buying such a building will not work. City municipal authorities usually rent them out for several years.
In the rented premises, it will be necessary to make repairs, carry out all the necessary communications, install an alarm system, etc. In the toilet rooms, all plumbing must be adapted for children. To design a home kindergarten, it would be best to invite a professional artist. For the normal development of children, it will be necessary to purchase children's furniture, toys, dishes, etc.
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Recruitment
Home kindergarten must have in its state:
- educators;
- nannies or caregiver assistants;
- medical worker;
- manager;
- cleaning woman;
- Cook;
- security guard.
The higher the level of a private kindergarten, the more opportunities it has to expand its workforce. Such kindergartens can afford to hire a child psychologist, a sports coach, teachers of additional education, etc. Many of these kindergartens emphasize the author's methods of educational activity. The staff who will work in the home kindergarten must have a valid medical book, pedagogical education, experience working with children and, most importantly, love children.
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Organization of meals for children in home kindergarten
Catering will require a separate room and the necessary equipment for cooking. Nutrition should be varied, thoughtful, balanced and meet all the standards.
As already noted, private kindergartens are becoming more common, especially in large cities. Places in the usual municipal kindergartens are sorely lacking, and not every family can afford to hire a nanny or governess. In addition, do not forget that the child needs communication in the children's team. For many, there is only one way out - to send the child to private kindergarten.
Business plan for a private kindergarten
Opening a private kindergarten, as well as the process of raising a child, is a very difficult and rather troublesome business due to the difficulties in obtaining permits and other restrictions (in particular, the requirements for the premises of a kindergarten).
The first step on the way to a private kindergarten is the registration of a legal entity and the selection of a room that meets all standards, the area of \u200b\u200bwhich will directly depend on the number of children in the kindergarten. According to sanitary standards, one child should have at least 6 square meters. meters of area.
If we are talking about a large project, then the best option would be to rent the premises of the former state kindergarten from the local authorities. In this case, you will not have to pay for the refurbishment of the premises, since such a building already has a kitchen, halls for sports and music, bedrooms, etc.
When it comes to creating home kindergarten, then you should have a fairly spacious, bright room with a separate room (at least one) for children. Usually, a room is rented for a small private kindergarten. This may be an apartment, a cottage or renting a suitable area in any existing educational institution. For example, renting a four-room apartment will cost an average of 40-60 thousand rubles per month.
To obtain license for educational activities, you will need to develop educational programs, provide information about the teaching staff, obtain conclusions on the suitability of the selected premises from the SES and firefighters.
A private kindergarten should be equipped with special children's furniture, equipment for sports and recreational procedures, fire alarms.
The set of necessary equipment for organizing a private kindergarten includes special children's furniture, toys, sports equipment, dishes, kitchen equipment, bedding, medicines, stationery, teaching aids, etc. The total cost of equipment for a group of 15 children can be from 300 thousand rubles.
Of course, in a private kindergarten (unless we are talking about a home group), qualified teachers are required.
In addition, you must take care of the medical care of your little visitors and a balanced diet. Be prepared for the fact that these positions will be controlled quite tightly.
In addition to the above organizational issues, your private kindergarten business plan must include all the necessary financial calculations, which will be different in each case.
Necessary costs include:
- the cost of buying or renting a property,
- the cost of repairing the premises (if necessary),
- the cost of the necessary equipment and inventory,
- Communal expenses,
- staff salary,
- food expenses,
- laundry and general expenses.
The income will differ depending on the services and conditions of a particular private kindergarten. It is one thing if you draw up a business plan for an elite private kindergarten, and quite another is a small kindergarten for a group of 5-7 children of your friends and neighbors.
- Kindergarten Services
- Recruitment
- Financial plan
- Registration of a license
- Similar business ideas:
Business plan for opening a private kindergarten in a rented room on an area of 200 sq. m. The population of the city is 750 thousand inhabitants.
How much money do you need to open a private kindergarten
It is planned to allocate funds in the amount of at least 2.6 million rubles to open a kindergarten in a rented building. Among the main costs are the repair and redevelopment of the premises in accordance with SES and fire safety standards, the purchase of furniture, equipment and toys:
- Repair of the premises, redevelopment and creation of conditions for the stay of children - 1,400,000 rubles.
- Purchase of furniture, dishes - 450,000 rubles.
- Purchase of toys, stationery, teaching aids, etc. - 200,000 rubles.
- Advertising (signboard, outdoor advertising, website development) - 150,000 rubles.
- Business registration, obtaining a license and other org. expenses - 300,000 rubles.
Total - 2,600,000 rubles.
Kindergarten Services
In our kindergarten, children will be provided with a whole range of services. Each child will receive special attention. To do this, each group will be assigned at least two teachers. The total number of children in each group will not exceed 10 people. The groups will be divided by age: junior group (1.5 - 3 years old), senior group (3 - 5 years old), school preparation group (6 - 7 years old). There will be many activities for the kids:
- fine art
- physical exercise
- constructive activity
- free form games
- music lessons
- speech development
- sessions with a psychologist
- communication (reading literature, understanding the whole picture of the world)
For children of the older group, additional classes will be held to prepare for school, entertaining mathematics, classes for the development of memory and logical thinking. Among other things, children will be provided with four meals a day, sleep and a walk in a specially fenced off area of 105 square meters. m. Play modules, swings, sandboxes will be placed on the site. The cost of a monthly subscription for one child will be 40,000 rubles. A total of 4 groups of 10 children each will be accepted.
Step-by-step plan for opening a private kindergarten
To organize a kindergarten, a room of 205 sq. meters. The premises will comply with all safety requirements for premises for kindergartens and groups of temporary stay of children. It is necessary to have natural and artificial lighting, the presence of a serviceable ventilation system, water supply and heating. Each child will have at least 2.5 meters of play space and 1.8 of sleeping space. All requirements specified in SANPIN 2.4.1.2660-10 "Sanitary and epidemiological requirements for the device, content and organization of the working hours in preschool organizations" will be met. More than 500 thousand rubles will be spent on creating such conditions. Monthly rental payments for the use of the premises will amount to 150 thousand rubles.
Recruitment
High demands will be placed on the hired personnel of the organization - teachers and educators (8 people). People with experience in preschool educational institutions and only with a document confirming the qualifications of a teacher will be hired. The average salary will be 25 thousand rubles, with quarterly bonuses and additional payments. Kitchen workers (3 people), nurses (2 people), administrator and security guards (3 people) will also be hired. The services of an accountant and a cleaner are planned to be outsourced (incoming).
Which taxation system to choose
A pre-school educational institution (in the Ministry of Justice) will be registered as an organizational and legal form. The taxation system is the simplified tax system, 15% of the organization's profit. Next, an application will be submitted to the Ministry of Education of the region for a license for the right to engage in educational activities. It will take about 3-4 months to register a preschool educational institution and obtain a license.
Financial plan
The fixed monthly expenses of the kindergarten are:
- Rent - 150,000 rubles.
- Salary + insurance contributions (17 people) - 440,000 rubles.
- Nutrition for children (4,300 rubles per child) - 172,000 rubles.
- Utility payments - 50,000 rubles.
- Consumables - 40,000 rubles.
- Advertising — 70,000 rubles.
Total - 922,000 rubles.
How much can you earn by opening a private kindergarten
- Monthly subscription for a child - 40,000 rubles.
- Kindergarten capacity - 40 children
- The percentage of occupancy - 80%
- Revenue per month - 1,280,000 rubles.
Hence the profit before tax: 1,280,000 - 922,000 = 358,000 rubles. Net profit minus taxes (STS, 15% of profit) will amount to 304,300 rubles. The profitability of the business, according to the calculations of the business plan, is 33%. With such indicators, a private kindergarten pays off in 12-15 months of work (taking into account the time to open and promote a business).
This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions
Preparation of necessary documents
The list of required documents for the provision of private kindergarten services includes:
- license for this activity.
- Papers on registration of a preschool educational institution in the Ministry of Justice of the Russian Federation.
- Conclusions of the fire service and Rospotrebnadzor on the suitability of the premises.
- Contracts for garbage collection, maintenance of ventilation systems, on disinfestation, disinfection and washing of personnel uniforms.
- Documents confirming the ownership of the premises of the institution or its lease agreement.
According to the all-Russian classifier, this activity belongs to the category with OKVED 80.10.1.
Registration of a license
To operate a private kindergarten, an appropriate state license is required, which is issued after payment of the state fee and preparation of the following documents:
- statements;
- copies of constituent documents;
- lease agreements for premises and conclusions on its compliance with established standards;
- staffing;
- certificates on the availability of educational literature and material support of a preschool institution.
Together with the staffing table, it is necessary to prepare copies of documents on the education of kindergarten employees.
The kindergarten business plan involves the provision of services such as the maintenance, upbringing and education of the child. The idea does not require significant initial investments and can be implemented in almost any city in Russia.
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Services
Services provided by a private institution:
- day stay of the child in the garden;
- nutrition;
- classes;
- walk in the fresh air.
Additionally, you can offer:
- developing classes;
- school preparation program;
- accompanying the child to the section (if it is nearby);
- overtime or overnight stay in the garden.
It should be noted that the number of services depends on the size of the institution and the focus on a specific target audience. The cost of the monthly fee will be the higher, the more varied these offers.
Relevance
The relevance of organizing a private kindergarten (including at home) is due to:
- an annual increase in the birth rate;
- the enthusiasm of young parents for a career that requires the investment of temporary resources (against the background of the closure of some federal institutions);
- moving to a new place of residence (it is necessary to become in the state garden after the birth of the baby);
- exactingness of parents in terms of nutrition and other conditions of the child's stay;
- the financial opportunity to provide the child with the best nutritional conditions and attitudes from the staff;
- fashion for the use of modern methods of education in private institutions (classes according to Montessori);
- the desire to place the child in a kindergarten with a small fullness of groups.
Description and analysis of the market
The kindergarten market in Russia can be characterized as follows:
- Nursery groups for overexposure of children under 36 months have ceased to exist since 2014. This applies to all government agencies.
- More than 2 million children are on the waiting list for public kindergartens.
- In 20 years, the number of public kindergartens has halved. At the same time, the policy of the state in the form of assistance to families with children contributes to a rapid increase in the birth rate.
- The demand for children's stay under the supervision of educators in kindergartens significantly exceeds the supply. 10% of children do not receive a place until they enter school.
- In 2014, SANPIN sanitary standards were approved for the organization of the functioning of preschool institutions. This provoked the entry of private entrepreneurs into the market.
- In Russia, there are approximately 12,000 private gardens and 46,000 federal ones.
- Starting from 2012, kindergartens organized by large families began to appear. More than 530 of them are registered in Moscow.
- The officially allowed number of children in a state kindergarten group is 25-30 people, private - up to 15.
The cost of a monthly stay of a child in a kindergarten in large cities and regional centers is as follows:
- state institutions - 1000 rubles;
- home stay - 6,000–15,000 rubles;
- private institutions - 15,000–25,000 rubles.
The maximum cost of a monthly stay is 120,000 rubles in a private garden in Moscow.
Competitive advantages
Planning your own business involves choosing and implementing competitive advantages.
These can be such ways to attract and retain your target audience:
- availability of weekend groups;
- flexible work schedule (as agreed with parents) - from 7 am to 21.00 pm;
- quality materials for the preparation of children and activities during the day;
- a variety of themed toys (for games in the store, hospital);
- sports activities with an invited coach (rhythm, dancing);
- installed video surveillance system for children;
- the presence of security;
- 10% discount when paying for an annual subscription.
As advantages, you can organize the following activities with children during the day:
- drawing;
- creation of applications and modeling;
- soap making and cooking classes;
- creation of toys;
- English (and/or Spanish);
- lessons for obtaining general information about the world and nature;
- exciting walks-picnics;
- theatre studio;
- creation and presentation of your own crafts based on read fairy tales (materials are provided);
- fairy tale therapy with a visiting child psychologist 1-2 times a week;
- morning work-out.
Advertising campaign
To ensure recognition, you can use such advertising methods as:
- colorful design of the room with the creation of a large bright sign (5,000 rubles);
- leaflets that can be distributed a few months before the official opening with the help of a promoter or through children's stores (1000 rubles);
- a banner in the area of a supermarket or a large children's store (10,000 rubles);
- own website (15,000 rubles);
- advertising through mom bloggers (3000 rubles).
Step-by-step instructions for opening
The implementation of a commercial idea begins with a kindergarten business plan with economic calculations. The finished project can be downloaded free of charge on the Internet and adapted according to the economic zoning, or compiled independently.
After the final approval of the business plan, the following steps are performed:
- Company registration.
- Obtaining permits from government agencies.
- Looking for a room to renovate or rent. The construction of a new building is also allowed.
- Repair work.
- Carrying out marketing activities.
- Equipping the garden with equipment and other inventory. Including ordering toys and teaching aids.
- Recruitment.
Detailed instructions for opening a private kindergarten are taken from the "How to open a private kindergarten" channel.
The documents
The first step is to apply for registration as an individual entrepreneur or LLC. This can be done online or in person at the Registration Center. You must have your passport with you. If several founders are planned, it is necessary to draw up an appropriate protocol and provide the Charter of the future enterprise. Registration takes 3-10 working days and costs about 800 rubles (state duty).
- pension fund;
- Social Insurance Fund;
- Fire Service.
It should be noted that when choosing a type of activity such as childcare, it is not necessary to obtain a license.
Room and design
According to the resolution of SANPIN No. 68 on the requirements for the premises of preschool institutions, the layout of the kindergarten includes:
- a dining room with an area of 20 m2;
- bedroom - 18 m2;
- game room - 18 m2;
- dressing room - 15 m2;
- kitchen - 9 m2;
- utility room for washing and storage of equipment - 3 m2;
- bathroom - 3 m2.
Thus, it is possible to rent the premises of an old state kindergarten or a 3-room apartment with an improved layout. Rent will cost 15,000 - 35,000 rubles, depending on the location.
As an interior design, you can use:
- bright furniture;
- funny pictures;
- interesting posters;
- colorful carpets.
The main thing is to make a room in kindergarten:
- spacious;
- attractive to parents;
- interesting for children.
Repair will cost about 50,000 rubles.
It is important to pay attention to the presence of an outdoor playground. There are such sites on the territory of the state garden, it is enough to paint them and bring sand into the sandboxes. If you rent an apartment, you must initially choose a place near modern playgrounds.
Equipment and inventory
Equipment and inventory can be purchased new or used. Through the Internet you can order special beds and children's tables.
To complete a private kindergarten, you need:
Thus, you will need to invest from 281,500 rubles.
Staff
To work in a private kindergarten, you will need to carefully select staff, consisting of:
| Position | The number of employees | Requirements for a candidate | Duties | Salary in rubles |
| Accountant | 1 |
|
| 30 000 |
| Nurse | 2 |
|
| 15 000 |
| caregiver | 2 |
|
| 20 000 |
| Assistant teacher (nanny) | 2 |
|
| 10 000 |
| Cook | 2 |
|
| 20 000 |
| Cleaning woman | 1 |
|
| 10 000 |
Thus, the salary fund per month will be 170,000 rubles.
Financial plan
For financial calculations, the following initial data are used:
- a private kindergarten registered as an LLC;
- number of seats - 15;
- work schedule - from 7 to 20.00 from Monday to Friday;
- work on weekends: Saturday from 8 to 18, Sun - by appointment;
- The premises are on long-term lease.
How much does it cost to open?
To determine the amount of start-up capital, the following costs are considered:
Recurring costs
The monthly costs will be:
Income
The cost of payment per month is 20,000 rubles per child. In case of illness, the cost is not compensated. If parents warn about the absence of a son or daughter for a period of more than 2 weeks in advance, the amount allocated for food is removed from the subscription fee.
Thus, when loading a kindergarten of 15 people, the monthly income will be 300,000 rubles. Net profit - 51,000 rubles. It should be noted that fast full occupancy can be achieved with an early start of the advertising campaign.
Calendar plan
It will take 6-9 months from the moment the idea arises to its full implementation.
| Stage | 1 month | 2 months | 3 months | 4 months | 5 months | 6 months | 7 months |
| Market analysis | + | ||||||
| Business plan preparation | + | ||||||
| Registration of a package of documents | + | ||||||
| Obtaining Additional Permissions | + | ||||||
| Premises for rent | + | ||||||
| Repair work | + | ||||||
| Purchasing and stocking | + | ||||||
| Recruitment | + | ||||||
| Advertising activity | + | + | + | + | |||
| Opening | + |
Garden - evokes the association of grooming, good mood, flowering. No wonder the kindergarten and plant garden have the same name. And in that and in another place young shoots grow. The garden grows on its own. And just as a skilled gardener directs the growth of plants, so a skilled educator directs the development of children.
Children are the most important thing in our life. The future depends on them. In our country, despite the complexity of the situation, the vast majority of kindergartens and the teams of mentors in them are good, if not excellent. Otherwise, where would we have so many wonderful people?
But, as you know, the best is the enemy of the good. And many families strive to find kindergartens for their child with in-depth development, with an individual approach to each child. Which is not always possible in an ordinary garden.
In general, before considering a financial plan, you need to work out the idea of a business. A financial plan is an important component, but without a qualitative study of the idea, without an analysis of the scope of activity, it loses its meaning.
Business is the art of extracting money from another person's pocket without resorting to violence. (M. Amsterdam). Let's take the best from the west, as our ancestors usually did. In order for the business to be not unprofitable, it will be necessary to offer a tempting idea for which people will voluntarily be willing to pay. But unlike the West, we will invest real values there, and not props created solely for profit. The best name for such a Russian business is entrepreneurship.
Let's return from a lyrical digression to the kindergarten business plan. With a thoughtful approach, a private kindergarten is not only cost-effective, but also educationally superior to ordinary kindergartens.
It is on the idea of better conditions for raising children that it makes sense to develop a business.
What is kindergarten
By and large, any kindergarten is designed to perform two unitary functions:
- ensure the normal functioning of children during the employment of parents;
- solve educational and educational problems.
The first function puts forward requirements for the organization of proper nutrition, sleep patterns, outdoor walks, etc. Moreover, each age category has its own peculiarities in the organization of life. In accordance with the characteristics of age.
The second function is designed to solve the problems of learning, developing the necessary skills, primarily social, ethical and moral education. Socialization is one of the most important differences between education in kindergarten (among peers) and education at home by a mentor. At home, the child does not undergo socialization, and individual, high-quality knowledge may be useless.
Both the first and second functions in a good children's institution are harmoniously interconnected. For high-quality upbringing and education of preschool children in children's institutions, the following applies:
- age division of children;
- comprehensive management of the child (the child is brought up to school within the framework of one children's institution with the same educators-mentors from admission to graduation).
Age division of children
Ideally, kindergarten should be divided into groups according to age. Cases of developmental delay for various reasons are not taken into consideration. In such cases, it is desirable to place the child in specialized institutions.
The development of a child in preschool age is very fast. And a year difference is a very significant time. The approach to children of different age is sometimes radically different. In a mixed group, it is almost impossible for an educator to effectively carry out the function of teaching and educating all children. Of course, this greatly depends on the size of the group.
It is customary to divide children not exactly by age, but into groups:
- nursery: from 1 year to 3 years;
- younger group: from 3 to 4 years;
- middle group: from 4 to 5 years;
- senior group: from 5 to 6 years.
This approach is justified, since the emphasis in the organization of processes in age groups is different:
- nursery: mainly the emphasis is on full-fledged life support (natural needs, emotional balance, etc.);
- junior and middle groups: gradually the emphasis is shifted to learning;
- senior group: preparation for schooling.
Comprehensive management of children
It is also important that the same mentors guide the child throughout the preschool period. Maybe except for toddlers. In this case, the teacher has the opportunity to track the dynamics of the development of each child.
Of course, the groups should not be overcrowded.
Too small number of children in the group is also not recommended due to the deterioration of social adaptation.
Download a ready-made business plan for a private kindergarten, current for 2019, you can from our trusted partners "Biplane". Download link.
What is required to open a kindergarten
Before developing a business plan for a private kindergarten, consider what is required to organize it.
First of all, you need to decide which kindergarten to open. Full cycle, nursery, with senior group, specialized.
Then you will need to decide on the format of the kindergarten:
- in a separate special room;
- kindergarten at home.
Documentation
The opening of any children's institution is under the close supervision of the state. Therefore, the required documents must always be up to date. And frequent visits to various inspections are the norm.
The documents:
- a package of constituent documents;
- learning programs;
- license;
- documents for specialists (the manager must have the appropriate education);
- necessary work contracts, leases, etc.
Premises, equipment
The size of the room depends on the planned number of places in the kindergarten. The premises must comply with the standards of SES, fire services.
In addition, equipment for classes for children should be installed, sleeping places, places for receiving and preparing food, etc. should be organized.
Staff
Depending on the format of the kindergarten being opened, the staff may differ significantly:
- director;
- educators and nannies;
- cooks;
- specialists (speech therapist, psychologist, nurse, etc.);
- specialized specialists (subject teachers, sports coach, etc.);
- laborers (cleaners, janitor, etc.).
Not everyone has to be in the state. Some may be coming under the contract.
Competition and customers
The main competition will be from state and municipal preschool institutions. Many parents prefer to send their children to them, considering these institutions to be more reliable than private ones.
There are few private preschools. Therefore, it makes no sense to talk about any competition among them. Rather, here we need to cooperate, learn and learn from experience.
In order to promote the enterprise, it will have to be on par with similar state institutions in all respects. And some parameters to make more attractive. For example, a flexible schedule for a child to visit a kindergarten, flexible payment, additional educational services, home delivery of a child, etc.
An important factor is the location of the garden. If a well-established, specialized kindergarten can be located quite remotely, then for a newly opened institution, this circumstance can be critical.
It also affects the newly opened institution by the presence of a number of other gardens with which it will have to compete.
In a ready-made business plan for a kindergarten, it will be necessary describe the benefits that will attract customers. They must be significant. Other things being equal, people will prefer public institutions to private ones..
Profit and payback
The financial part of the business plan for opening a private kindergarten is perhaps the smallest part. This is due to the huge number of preparatory documents and the development of the idea of a kindergarten. As already mentioned, without a carefully thought-out concept for organizing a children's institution, starting such a business is a big risk.
Let's give a small calculation of the kindergarten calculation.
Small garden for 15 people. Premises - 60 -100 sq.m. Staff 4-6 people.
Income
For profitability, it will be necessary to fill the kindergarten with additional services. With such expenses, the monthly fee cannot be less than 10 thousand rubles. from a child. Plus about 5 thousand rubles. additional services.
We will receive 150 - 225 thousand rubles per month.
Monthly income from the kindergarten 10 - 30 thousand rubles. Payback period of 3 years or more. This is a conditional calculation. Here much depends on preliminary agreements, advertising company and other things. Significantly reduce the cost of organizing a garden at home.
This business is more suitable for people who have already been professionally raising children.
It should be noted that investments in kindergarten do not pay off quickly.. But if you manage to gain a foothold in the market, prove yourself, then the enterprise will exist stably and successfully for a long time.