More than half of the inhabitants of Russia keep animals or birds at home. Someone is limited to a cat or dog, others prefer fish, hamsters, guinea pigs or more exotic lemurs and snakes. At the same time, enthusiastic owners are more likely to save on their own lunch than limit pets in treats or toys.

Given these prospects, many enterprising animal lovers are wondering how to open a pet shop from scratch. There are no additional difficulties or nuances in this process, and the procedure is the same as for any other outlet: you need to register an enterprise, select a room, install windows and purchase goods. The only difference is that in addition to food, furniture and accessories, pets themselves can be sold here, and in terms of popularity, pet stores compete with grocery supermarkets, since 60% of the residents of neighboring houses are representatives of the target audience.

Business Features

There is an opinion that the main task of a pet store is to sell rodents, songbirds, fish, turtles and other pets. However, in reality, the situation looks somewhat different: it is the work with animals that gives the entrepreneur the greatest amount of inconvenience, since it is accompanied by a high risk of illness and even death of pets during transportation, due to right choice feed or violation of conditions of detention.

In addition, commercial equipment designed to keep and display animals in a store can hardly be called affordable: the prices for cage batteries and aquarium stands are ten times higher than the cost of ordinary showcases. Is it profitable to open your own pet store from scratch given these circumstances? Many businessmen consider such difficulties unjustified and limit the choice of pets in the windows to a few popular types of hamsters, or completely abandon the idea of ​​their implementation.

Indeed, in order to open a business, it is not necessary to equip a pet store with expensive aquariums and terrariums: the sale of related products - feed, fillers, accessories, equipment - also brings a good profit. Considering that the cost of keeping a thoroughbred cat or dog is 1,500–2,500 rubles per month, it can be assumed that an entrepreneur selling such products will not lack customers.

Finally, some of the risks and challenges associated with this line of business should be mentioned. In the question of whether it is profitable to open a pet store, often these factors are decisive:

• IN major cities The market for zoological goods is almost completely filled. Accordingly, the entrepreneur will have to enter into competition, look for free places in sleeping areas, or engage in the sale of rare and exclusive goods and animals;
• In small towns, residents of the private sector are usually not puzzled by the search for special pet food, preferring products from their own garden. Therefore, considering what it takes to open a pet store in such locality, it is necessary to study the possibility of combining the outlet with a veterinary office or pharmacy;
• There are no reliable methods for forecasting the demand for pet supplies. In each case, this information has to be collected empirically - to change the assortment, enter and withdraw positions, analyze the structure of daily and monthly turnover, be interested in the opinions of customers;
• Unskilled, incompetent or rude personnel is the best way permanently scare the buyer away from the store. Therefore, experienced sellers who are sincerely passionate about animals must be found before opening a pet store from scratch: instructions recommend in such situations to pay attention to the presence of applicants of their own pets;
• Comfort is important for customers: the sale of pet products and animals is usually accompanied by strong noise and a characteristic smell. In addition, some entrepreneurs try to expand their assortment as much as possible and clutter up the trading floor, leaving no free passages. Accordingly, a clean, bright and spacious store is more likely to attract a customer, in which cages with parrots do not hang over the heads of visitors.

Point of sale format

The scale of the future outlet, as well as its assortment, is determined by the structure and volume of demand: it is important to be able to serve all potential buyers. In addition, when choosing a format, you need to remember how much it costs to open a pet store from scratch: an entrepreneur does not always have unlimited capital at his disposal. There are several types of retail outlets available to small businesses, classified according to size and investment required for their construction:

• Stall or pavilion. You can open a small pet store near a bus stop, at a metro station or at the intersection of major traffic flows. An area of ​​15–20 m² is enough to accommodate showcases with popular feed, fillers, accessories and other small items. In addition, such activities do not require licensing or other permits;
• Average store. In a retail outlet of this size, the buyer can be offered not only related products, but also several types of animals directly. On the question of how much money is needed to open a pet store, we are talking about an amount of one and a half million rubles - this is exactly the capital that is needed in order to equip a trading floor of 50–60 m² with everything necessary;
• Special shop. An entrepreneur can focus on a particular type of pet - for example, sell only aquariums, fish and everything to care for them, or products only for cats, dogs or rodents. In any case, narrow specialization will require the formation of the widest possible assortment and the hiring of qualified sellers who have knowledge in this area at the level of experts;
• Online store. Despite a small investment, opening an online pet store from scratch is often even more difficult than a regular outlet. Firstly, many customers need detailed advice from the seller before buying. Secondly, such stores must have significant competitive advantages - a loyal pricing policy or a wide range of products. Finally, the specifics of working with animals completely excludes the possibility of selling them through the site, even if there is a courier delivery. Therefore, a businessman is recommended to organize the work of a real outlet before opening an online pet store in addition to it.

Range

Unfortunately, there are no universal methods for forming the assortment of a pet store. Therefore, when compiling a list of goods, an entrepreneur must proceed from the solvency and preferences of a specific target audience.

Considering how much it costs to open a pet store from scratch, at the initial stage it is better not to buy everything at once in large quantities, but to limit the assortment to a couple of hundred of the most popular items, including:

1. Rodents (hamsters, rats, guinea pigs);
2. Birds (budgies, canaries);
3. Fish, turtles (no more than a dozen varieties);
4. Aquarium plants (five to six species);
5. Fillers and equipment for aquariums;
6. Well-known brands feed;
7. Feeders and drinkers for different types animals;
8. Accessories for dogs (leashes, collars, muzzles);
9. Cages for birds and small animals;
10. Houses, mattresses, carriers and sharpeners for claws;
11. Trays, fillers for toilets and cages;
12. Brushes, tools for cutting wool and trimming claws;
13. Literature and reference books in paper and electronic versions;
14. Chemistry for animals (flea and tick remedies, shampoos);
15. Vitamins, feed additives, treats.

It is profitable to open a pet store with such an assortment: the average retail margin for goods is in the range of 45–50% (15–20% for feed, 40–60% for accessories and equipment, 120–150% for rare and exclusive products).

Activity registration

“I want to open a pet store, where should I start?” Entrepreneurs who have given preference to this business have a lot of questions about the legalization of activities. In fact, the sale of feed, accessories and related products is not subject to licensing - a typical set of documents is enough, the same for any outlet. This includes:

Permission to conduct activities issued by Rospotrebnadzor.

Sanitary documentation:

• Production and sanitary control program;
• Sanitary books of sellers;
• Contracts for the disinfection and disinfestation of the premises;
• Contract for the removal of garbage and waste;
• Logs of sanitary measures.

Fire safety documentation:

• Orders, instructions on compliance with security measures;
• Fire prevention plan;
• Evacuation plan;
• Regulations for the maintenance of warning and fire extinguishing devices;
• Personnel documentation (work books, staff list, employment contracts).

Statutory documents:

• SPD registration certificate;
• Certificate of assignment of TIN;
• Letter of assignment of OKVED codes;
• Technical passport of the premises from the BTI;
• Lease agreement or certificate of ownership;
• Consumer Corner (complaints book, text of the Consumer Rights Protection Law).

The process of selling animals is not complicated either: for each pet purchased by the store from suppliers or breeders, at the nearest veterinary clinic, before being admitted for sale, they receive a certificate in form No. various diseases. If the animal was born directly in the store, then it is better to contact the regional branch of the Veterinary Administration with the question of the need to draw up such documentation.

In order to include veterinary drugs, which also include flea and worm remedies, in the assortment of the outlet, you will have to obtain a license worth about 7,500 rubles. Such a permit is issued to entrepreneurs who have fulfilled a number of conditions before opening a pet store: step-by-step instructions include filling out special registers, purchasing medical refrigeration equipment for storing medicines, and appointing a specialist with specialized education as the head of the enterprise.

Location

It is advisable to start the process of searching for premises simultaneously with the previous stage, since when processing some documents, you will have to indicate the address at which the store is located. Considering the available options, you need to take into account the chosen format of the outlet and the presence of nearby competitors.

To determine whether it is worth opening a pet store in a chosen location, first of all, you should study the location of the main points of attraction - bank branches, grocery supermarkets, markets, stops. Potential buyers are more likely to visit places where several problems can be solved at the same time, so the traffic here will be an order of magnitude higher. For the same reason, it is not recommended to open a store in courtyards, away from the main routes of residents of nearby houses. Rents in residential areas can reach 700-800 rubles per square meter per month.

It is better to open medium-sized and specialized stores on one of the central streets, since a wide range of products and the opportunity to look at animals in this case attract additional and casual buyers. Having a nearby veterinary clinic or pharmacy is considered a significant advantage: in fact, in this way, you can create a new point of attraction for pet lovers. In the center, the rent is somewhat higher - from 800 to 1500 rubles per month per square meter.

However, sections in large shopping centers are the most popular among entrepreneurs. The disadvantage of this option in the form of an increased rent (up to 2,000 rubles per month per square meter) is fully compensated by the obvious advantages - high traffic and no need to raise funds for indoor repair work.

Room preparation

Depending on financial capabilities, the entrepreneur may consider buying or long-term lease options. suitable premises. In this case, a good investment would be to purchase a well-located apartment on the ground floor, which, after being removed from the housing stock, is turned into a store - a porch is attached, a sign is installed, the interior space is divided into a trading floor, utility rooms and the manager's office.

Being engaged in the arrangement of the store, it is necessary to remember the specifics of the business: the sale of animals and feed is significantly different from the sale of clothing or food. Therefore, when carrying out repair work, you need to pay attention to the following factors:

• The majority of clients are adults and the elderly. Therefore, the outlet should be located in the basement or on the first floor. Too steep or high stairs will surely stop some buyers;
• Choosing the degree of illumination, the entrepreneur will have to solve a difficult problem: on the one hand, visitors like light stores more, and on the other hand, an excess of light causes discomfort and aggression in many animals. Therefore, a level of 200-300 lux at the level of the counters will be optimal;
• The room must be able to install a ventilation system with a capacity of at least 30 m³ / h for each person on the trading floor. It is advisable to slightly exceed this rate, since the specific smell from animals and feed often causes complaints not only from store visitors, but also from neighbors.

The requirements for the interior design of a pet store are not strict, since all the walls here are covered with shelves with goods. Therefore, in most cases, you can develop a project yourself or take the help of friends who have minimal artistic taste. Preference should be given to pastel shades, avoiding too saturated colors and white furniture, which in pet stores loses its original appearance in a matter of days.

Retail store equipment

For the arrangement of pet stores, two types of equipment are used - standard and specialized. The first is unified and can be used in any retail outlets: glass showcases, shelving made of metal and chipboard, racks, economy panels, counters. The second is exclusively for the sale of animals: this includes terrariums, aquarium stands, cages and cellular batteries.

It is quite difficult to purchase specialized equipment, since only a few enterprises are engaged in its manufacture, and the high price is due not only to the need to integrate climate control, ventilation, heating and lighting systems here, but also to the lack of competition among manufacturers.

In general, for a medium-sized store that will sell not only related pet products, but also several popular species of animals, birds and fish, you need to purchase and install:

Equipment for a pet shop with an area of ​​50 m²

Name	price, rub.	Quantity, pcs.	Amount, rub.
Shopping room
Rack with shelves	2500	8	20000
Perforated rack	3200	2	6400
Econompanel	4000	2	8000
Hook for economy panel	40	50	2000
Showcase glass	6000	2	12000
aquarium stand	104000	1	104000
Terrarium stand	45000	1	45000
Rack for 9 cells	90000	1	90000
Glass counter	2900	10	29000
Checkout counter	2600	1	2600
Buyer's corner	1200	1	1200
Air conditioner	18000	1	18000
Cash machine	15000	1	15000
Feed scales	2000	1	2000
Ventilation system	35000	1	35000
Lamp	750	10	7500
Security and fire alarm	15000	1	15000
Utility rooms
Table	3500	2	7000
Chair	1200	4	4800
PC or laptop	18000	1	18000
MFP	10000	1	10000
Warehouse rack	2500	2	5000
Closet	3000	1	3000
bathroom	10000	1	10000
Total:			470500

Staff

“I want to open a pet store - where do I start?” At the initial stage, an entrepreneur puzzled by such a question is recommended to take a direct part in the trading process - to stand at the counter, study the range of goods and consumer preferences, and think about improving customer service algorithms.

In the future, for a store of the indicated size, it is possible to hire three salespeople - two consultants working in shifts, and one senior, who will be replaced by the entrepreneur over the weekend. These employees must have a perfect knowledge of the product and its characteristics, be able to advise customers and solve their problems, select the appropriate food, accessories and medications.

In addition to sellers, it is advisable to hire a livestock specialist who will monitor the animals, feed them, clean the cages, and change the water in the aquariums. It is undesirable to shift these responsibilities to sellers, since being torn between serving customers and feeding hamsters, they will not be able to perform two jobs simultaneously with high quality and conscientiousness. Accordingly, the staffing of the outlet will look like this:

To determine how much it costs to open a pet store, you need to take into account its size and expected turnover, since it is these factors that determine the amount of equipment purchase costs and the amount of products needed to fill the outlet. For a medium-sized store with a monthly turnover of 500,000 rubles, the list of initial expenses includes:

Initial Costs

Considering the structure of monthly expenses, it can be noted that their main share will again be associated with the need to replenish the inventory:

Monthly expenses

Profit and profitability

Is it profitable to open your pet store from scratch? The profitability of a future outlet depends primarily on the correct choice of location and assortment. According to statistics, the average check for stores of this size is in the range of 400-600 rubles. Thus, an entrepreneur who can attract 45–55 customers per day will receive an income of 25,000 rubles. After the calculations of economic parameters, the payback period of the project will be determined, which in this case will reach two years.

Calculation of economic indicators

Conclusion

Animal lovers spend on their pets, according to rough estimates, from two thousand rubles a year. And many and much more. It follows that the business associated with animals can bring good profits. And if you love animals and are well versed in all aspects of their maintenance, this will bring you considerable pleasure. Do you want to sell everything that pets need, and maybe pets themselves? So you need a pet supply store. How to open a pet store will consider in this article.

Before planning the opening of your store, you need to deal with a considerable number of questions: how much money you need to spend on buying everything you need, what licenses and documents are required, where it is best to open such a store, what range of goods is needed, how to find suppliers, etc.

Marketing research

Let's ask ourselves a question: how many animals are kept in our population?

According to the results of surveys conducted by statistical centers, the alignment is approximately as follows: 35% of families keep cats, 20% dogs, 3% fish and birds, 1% turtles and hamsters.

Other exotic animals - chinchillas, rabbits, iguanas, pygmy pigs, etc. are less common and account for less than one percent.

And all the owners of these animals are worried about their pets being fed, healthy (and sometimes even dressed and shod) and happy with life. Then the owners will feel happy. Your goal is to satisfy these needs.

The pet products market is huge, but the competition is high. Therefore, before deciding to open a pet store, you need to figure out how many similar stores exist in your city and in your area, are there enough of them to meet all the needs of the townspeople, are there unoccupied niches and areas where there is not a single pet store.

You can get information from the Internet by talking on thematic forums in your city. You will find out who is praised and for what, which sellers and manufacturers are criticized, what pet owners in your city or area lack. When you decide to open a pet store, all this information will be very useful.

If you yourself have pets and you have considerable experience in keeping them, it will be much easier for you to understand the topic and understand how best to act in this particular case.

Legal registration

Usually small shops , large . But in any case, both options are possible. In addition, you will need permission from the Department of Commerce. You must receive an extract from the state register, and then register with the Pension Fund and the Tax Inspectorate. With you, you must indicate that you will be engaged in retail trade.

To sell animals, you need to obtain a veterinary certificate and other documentation from the State Veterinary Administration of your region or territory (permission to import animals, birds, fish, etc.). Permission is required from the Sanitary and Epidemiological Station and Fire Department.

A patent from the licensing chamber is not needed when opening a pet store.

You will need a cash register and a machine for cashless payments through plastic cards.

Pet shop format

Decide which pet store you need:

1. A large store with several departments with a wide range of various animals, fish and birds, as well as everything you might need in caring for these pets. In such a store, several dozen sellers and consultants can work. Animals of different breeds and species, as well as rare and exotic animals can be represented here.
2. A self-service pet store with several consultants and 1-2 cashiers.
3. A medium-sized store that sells several types of animals, as well as accessories, food, medicines, furniture, and clothing. Such a store is served by 2-3 sales assistants.
4. A small shop selling pet food and care products.
5. Department of pet supplies in a large hypermarket.
6. Special shop. Perhaps this is exactly the store that is missing in your city - specializing in fish, or only in dogs, or in clothes for animals - there are a lot of options.
7. Online store. In some cases, this is a very convenient form of trading. Could be like independent enterprise, and as an addition to your offline store. In this case, you will need a delivery service, which you can either organize yourself or contact couriers.
8. Another interesting form: zoocenter. This is an association of several enterprises specializing in animals under one roof: a veterinary clinic, a veterinary pharmacy, a pet store, specialized stores of various kinds, a hotel for animals, a hairdresser for pets, etc.

small pet shop

The easiest and least expensive option is to open a small shop or department that will mainly sell cat and dog food, toilet fillers, as well as accessories: collars, leashes, muzzles and care products: shampoos, combs, etc. P. The above positions are the most popular goods, daily necessary for pet owners and bringing the fastest profit.

The area of ​​such a store can be quite small - about 10 square meters. m. It does not have to be located in the city center, but the place should be quite accessible: next to other shops or a veterinary clinic, close to a bus stop, on a busy street.

You will not need a license if you do not sell veterinary drugs.

Medium pet shop

The next option is a full-fledged pet store and medium-sized animals. Its area must be at least 70 sq.m. It can be located both in the center and in any other area, it depends on the size and needs of your city. The range of such a pet store should include:

The store should have catalogs of rare and exclusive goods supplied to order.

Suitable conditions must be created for animals, they must be properly cared for. The staff of such a store must be highly qualified, preferably with a veterinary education. In any case, the store must have at least one certified veterinarian - this is necessary for licensing. In addition, a consultant veterinarian will increase the prestige of your store and increase the confidence of customers.

Specialized pet shop

It is good to open a highly specialized store for those who themselves understand the chosen area and, perhaps, are its fans. For example, if you love aquarium fish and are well aware of everything related to them, then your hobby, when you open a store, will bring you good profit.

A store specializing in aquarium fish should have the following product categories:

Additionally, you can provide services for the design, manufacture, installation and maintenance of aquariums. With good advertising, this type of activity will certainly bear fruit, since aquariums are a fashionable and prestigious interior detail, not only in private apartments, but also in many trade and service enterprises.

Product Suppliers

Suppliers of pet products are found in wholesale markets and warehouses, on the Internet, in directories and catalogs of enterprises in your city. If you are going to open a pet goods store in a small town or village, then it is better to buy goods in a large regional center, where they will be cheaper. You may be able to take the goods directly from the manufacturer's factory if it is available in your area or from an official supplier of imported goods to Russia. In this case, you will be sure of the quality of the product, and the prices will be lower than those of dealers.

If you are opening a small shop, then it will be more convenient for you to work with one large supplier of goods, which has a wide range of goods. For a larger store, cooperation with several suppliers is necessary in order to select the best offers and the best prices.

An experienced supplier can advise you on which of the products he has are most in demand among pet owners, what sells faster, what is slow, but should still be presented in the store. It is worth listening to his advice.

Most likely, at first you will make some mistakes in choosing a product, but after a couple of months you will figure out what your customers need and what is most beneficial for you.

Animals for sale in the store are taken in nurseries. If there are none in your area or city, or you are not satisfied with their assortment, you can arrange deliveries from other cities. They can also be taken from the public. Among lovers of hamsters, parrots, rabbits and other small animals, there are many who breed them.

Advertising

You can generally do without attracting additional advertising resources. If the initial budget of your store is small and you want to save money, then it will be enough to order a bright sign and customers will find you themselves. Of course, for this, your store must be located in a busy area.

If you have sufficient funds and you are opening a large pet supply store, it is a good idea to advertise on local television or radio, as well as in newspapers or magazines. In addition, you can distribute booklets and flyers advertising your store among the population of the area.

On the opening day of the store, organize a holiday, decorate the entrance with balloons to attract customers, announce discounts and gifts for the first customers. Be sure to issue discount cards those who constantly come to your store.

Make sure that your store has a pleasant, conducive to shopping atmosphere. Goods must be placed in showcases thematic groups, it should be clearly visible and have price tags. Cages with animals should always be cleaned, and the animals should look healthy and flourishing.

Keep in mind that pet stores often smell bad. This problem can be solved with the help of high-quality ventilation and special flavors.

Your salespeople should be welcoming, friendly, and always available to answer customer questions. But you need to warn them against excessive obtrusiveness. Let the buyer not buy anything today, but if he likes you, he will definitely come next time and recommend your store to his friends.

Finance

Is it profitable to open a pet shop? Let's study this issue in more detail.

The main costs are:

• Rent or purchase of premises. Including repair, lighting, air conditioning, signage.
• Retail store equipment. Counters, racks, showcases, cash registers, refrigerators for medicines and so on.
• Product.
• Employee salaries.

Opening an average pet store will cost approximately 1.5-2 million rubles. A larger store with an expanded assortment and staff will require from 3 million rubles.

The margin on goods in a pet store is approximately the following: on average it is 30%. For animal feed - from 10 to 20%, for accessories, furniture and clothing it can be from 20 to 50%, for rare types of goods it can reach up to 200%.

A pet store pays off in an average of 1.5 - 2 years, the profitability of such a store is from 20 to 30%.

You can draw up a business plan for a pet store yourself if the store is small or you have relevant experience, or you can turn to specialists, it will be more reliable.

Here are the approximate calculations for a mid-range store located in a city with a population of 500,000 people. The store sells a wide range of pet products, but does not sell animals.

Store capital costs:

• Repair and signage - 220,000.
• Commercial equipment - 150,000.
• Inventory - 1,600,000.
• Working capital - 250,000.

Thus, the capital costs required to open this store amounted to 2,210,000.

Now - the calculation of the monthly profitability of the same store:

• Revenue - 1,100,000.
• Cost price - 758 621.
• Gross profit - 341,379.
• Expenses - 219 560.
• Profit before tax - 121,819.
• UTII tax - 20,000.
• Net profit 101,819.

Your store will be in demand and bring you the expected profit if it is located in the right place, the service in it is of high quality, the prices are competitive, and the assortment is wide enough.

Aspiring entrepreneurs are often looking for how to open a pet store from scratch. This is a very promising business area: the pet products market is growing by 20% every year. The article presents the advantages and disadvantages of such a case, a list of permits, step-by-step instructions, as well as the calculation of investments for opening your own pet store.

Opening a pet store is a promising business that promises a quick payback. Most pet supply stores return investment in 12-18 months, and some much faster. But a short return on capital is not the only benefit of trading pet products.

Among the advantages is the growing demand: animals are kept in every third Russian family. In addition, most people, even in conditions of economic instability, do not reduce the level of spending on their pets. In this way, the store can count on a steady flow of customers even during adverse times.

For many, the trade in pet supplies provides an opportunity to do what they love and help animals. Nowadays, there are many manufacturers of pet products, so each store can form a unique competitive assortment. Another plus of this business is a small list of permits - it is much smaller than that of a standard grocery store.

Opening a pet store is a promising business area that promises payback in 12 months

As for the disadvantages, the main one is high competition. In most Russian cities, private and chain pet stores are already successfully operating. Feed and fillers are sold in grocery hypermarkets. In most cases, they cover demand. That is, a novice store will have to immediately indicate its competitive advantage: products from new manufacturers, low prices or promotions, self-service, online orders. Another disadvantage of the industry is the specific smell of animals and goods in the store. This may seem frivolous, but sometimes this factor affects the selection of personnel.

If the store sells live animals in addition to products for pets, you will have to bear full responsibility for their health and maintenance. Sick, neglected animals in an establishment can be a reason for litigation, not to mention permanently damaged reputation.

What documents and permits are needed

Any business in Russia must be conducted legally, trade in pet products is no exception. Therefore, in order to open and operate a store, an entrepreneur will need registration package of permits:

1. Statutory documents: certificate of registration of an individual entrepreneur or LLC, certificate of TIN, letter of assignment of OKVED, lease agreement for premises.
2. Permission of the sanitary and epidemiological service.
3. Fire department permit.
4. Pharmaceutical license (for the sale of medicines for animals, including flea collars and tablets for worms). To obtain it, you will need to pay a state fee - 7,500 rubles.
5. Veterinary certificates from the State Veterinary Administration, only if the store contains and sells live animals. A separate health certificate is issued for each animal.
6. The program of production control, the contract for waste disposal, the contract for disinfection and deratization, log books for sanitary measures - all for Rospotrebnadzor.
7. Staff documents: contracts, work books, medical books with a medical examination and a mark on passing sanitary training.

Also, as in any other outlet, a fire evacuation plan should be placed in the pet supply store and a consumer corner should be formed. These documents are drawn up according to standard rules. The formation of the entire set of permits can take up to 6 months and will require 20-25 thousand rubles.

Careful placement of a diverse assortment attracts buyers with different income levels

Step-by-step instructions for opening a pet store

This section presents step-by-step instructions for opening a pet store. Let's take a step-by-step look at how to choose a location, what you need to know about the range of goods and others. important aspects creating a business in the field of products for animals.

Choice of location and premises

The success of the store in the market largely depends on the correct choice of the location of the store. An outlet with goods for animals is best located in a place with high traffic of buyers. The best solution would be to rent an area in mall. There are always many potential customers here who can provide the store with a profit even on weekdays.

Which area to choose? The size of the store directly depends on its assortment. If an entrepreneur plans to sell several categories of popular food, medicines and toys, a room of 15-20 square meters is quite enough. But if the store offers customers a wide range of food of different price categories, medicines and related products, as well as live pets, 50-70 square meters will be required.

Of course, the room must be connected to all communications and equipped with a good ventilation system. Poor ventilation will make it difficult to effectively deal with the specific smells of animals and feed. This problem is guaranteed to scare off buyers and provoke a conflict with neighboring outlets.

An important selection criterion is the ability to adjust the lighting: you need to strike a balance between bright light for customers and comfortable conditions for animals. The optimal solution to the issue with light is 200-300 lux in the counter area and 100-150 lux in the area with pets.

Name choice

After selecting the premises, you can choose a name for the store, order a company sign and print advertising posters. When choosing a name, follow two rules. Firstly, in the name of the store it is useful to make a reference to the animal world. This will help customers immediately understand that the outlet offers pet products.

Secondly, you cannot use names that are officially registered as trademarks. There is a penalty for this. You can check whether the name is registered as a trademark/company designation on the website of the tax service or through special online services.

If the store offers customers a wide range of feed of different price categories, medicines and related products, 50-70 square meters will be required.

Product range

The standard assortment of pet store products includes the following items:

1. Food from different manufacturers, from economy class to prestigious brands.
2. Fillers for toilets of various types, as well as for cages and aquariums.
3. Bowls, drinkers.
4. Medicines, medicines, vitamins, biological supplements.
5. Trays, brushes.
6. Accessories (collars, leashes, clothes).
7. Carrying bags.
8. Toys, houses, mattresses, scratching posts.
9. Cages for birds or rodents.
10. Aquariums and plants for them.
11. Shampoos and other cosmetics.
12. Rodents (rats, mice, chinchillas, hamsters, guinea pigs).
13. Birds (parrots, canaries).
14. Rabbits.
15. Fish.
16. Turtles.

Recruitment

The most optimal variant of the pet store's working hours is twelve hours, that is, from 9 to 21 hours or from 10 to 22 hours. In this mode, employees work according to the "2 through 2" schedule. Depending on the range of products, 1 to 3 people will be required.

A good option for staffing is the principle of "1 person at the cash desk, 1 consultant in the hall." For employment in a pet store, special education is not required. You can understand the assortment and operation of cash registers in 2-3 days. However, having a veterinary education would be an advantage. Such a specialist will be able to competently advise customers and create a good reputation for the store. It is acceptable to hire senior students.

Before opening a pet store, all employees must undergo training from which to learn:

• work schedule;
• assortment of the store, differences between different varieties of feed;
• rules for the use and prescription of medicines for animals;
• rules for the care of animals in the store;
• rules for working with cash registers.

The most popular items in pet stores are food and fillers

Calculation of financial investments (business plan)

Is it profitable to open a pet store? Trade in pet products is quite profitable: the average trade margin for any product is 50%. So, the margin on food and medicine starts from 20%, on accessories - from 40%, and on toys and houses can exceed 100%.

Pet products are in stable demand, so you can recoup your investment in 12-16 months. Consider a pet store business plan with calculations:

Conclusion

Opening your own pet store is within the power of even novice entrepreneurs. This promising business because the demand for pet products is steadily growing. The amount of initial investment is 700,000 - 800,000 rubles. Before opening, it is important to obtain all permits from Rospotrebnadzor, the State Veterinary Inspectorate and the fire service. With a good organization of trade, investments will return after 12-16 months of work.

* Calculations use average data for Russia

700 000₽

Starting investments (mini-market)

200 000 - 300 000 ₽

20-25%

Profitability

From 6 months

Payback period

Pet stores have been and remain one of the most popular ideas for small businesses, with which small retail outlets can still oppose themselves to large chains. What does it take to open a pet store?

Your own pet supply store is perhaps one of the most popular business ideas that comes to the mind of aspiring entrepreneurs. Opening a small pet store requires a relatively small investment, and the business itself seems to be simple to organize and run compared to many other types of small businesses.

Resilience to crises is considered one of the main advantages of pet stores compared to other types of retail. Surprisingly, it is easier for owners to cut their own food costs than to switch to cheaper food for their beloved pet. Therefore, pet stores are experiencing an unstable situation in the Russian economy more easily than other types of retail.

How to register a pet shop

The most convenient organizational and legal forms for opening a pet store are individual entrepreneurs and LLCs. There is no consensus on which form is preferred. But for newcomers to the business who do not plan to work on a large scale and engage in wholesale sales as well, the best option is an individual entrepreneur. The fundamental difference between these two options is that in the event of debt obligations, all the personal property of the entrepreneur can be called upon to fulfill them. The owner of the LLC is solely responsible for the authorized capital legal entity, which is 10 thousand rubles (50% of them can be the funds of the project initiator, and the second half - the funds of the attracted investor).

The procedure for opening an IP does not require much time and money. Detailed information on registering an IP can be found in this article. As a form of taxation, it is recommended to choose a simplified system (STS). An application to transfer it (by default, you are assigned the general taxation system) is submitted along with registration. If you're only going to drive retail, then during registration it will be possible to select the OKVED code 47.76.2 "Retail trade in pets and pet food in specialized pet stores".

As additional codes according to the latest classification (OKVED-2) for a pet store, you can choose:

47.19 Other retail sale in non-specialized stores

47.73 Retail sale of medicines in specialized stores (pharmacies)

47.74 Retail sale of articles used for medical purposes, orthopedic articles in specialized stores

47.78 Other retail sale in specialized pet stores

47.89 Retail sale in non-stationary trade facilities and markets of other goods

47.91 Retail sale by mail or via the Internet

47.99 Other retail trade outside pet shops, stalls, markets

53.20.31 Courier delivery activities various types transport

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

To open a pet store in the selected premises, you will need to obtain permission from the SES and fire supervision. Also keep in mind that in order to sell medicinal products for animals, that is, veterinary drugs, you will need a license, as well as a secondary or higher veterinary education. The same license is used when opening a veterinary pharmacy. In connection with this requirement, small pet stores are often limited to the sale of feed and other pet products, the sale of which does not require licensing.

If you are going to trade animals, you will also need the appropriate veterinary certificates. All animals presented in the pet store will have to undergo an examination by a veterinarian, as a result of which a certificate is issued that confirms the absence of diseases in animals.

Choosing the format and premises of the pet store

The search for premises should be started even before the IP registration procedure, since registration is carried out within 3 days, while it may take more than one month to search for a place. First, decide on the format of your store. There is no clear classification of such, but it is conditionally possible to distinguish several types of outlets.

kiosks and small counter-type pet stores with a narrow assortment. The most common pet store format. Most often, these are retail outlets with a minimum area (10-15 square meters), where consumer goods are sold - food for cats and dogs, pet care products and a minimum set of accessories.

pet stores with a wider range of pet products- counter-type or self-service stores of a larger area (usually from 20 to 70 square meters), where not only consumer goods, but also rare and expensive feed, animals, veterinary drugs, etc. can be sold.

highly specialized pet stores- shops focused on a certain type of animal, for example, goods for lovers of aquarium fish, amphibians and reptiles, rare and expensive food stores, etc. Pet stores with a narrow assortment are found only in the largest cities of the country; in small towns, such points are unprofitable.

For the most part, pet supplies take up little space, so on an area of ​​​​20-30 squares you can easily place a fairly wide range of them. The amount of rent will depend on the region, location, area, conditions of the premises, traffic and many other factors.

Average rental value of commercial premises of various sizes in Russia, RUB*

*according to the analysis of ads on the Avito website as of 03/20/2019

The place must meet several requirements:

convenient location;

proximity to busy roads (and preferably to a veterinary clinic);

high permeability;

no competitors nearby.

Ready-made ideas for your business

Before you start looking for a space, study the density of competition in your city using online map services. As a rule, in the city center it will be the highest, but new residential areas may lack pet stores.

The most difficult thing for individual pet stores is to coexist and compete with chain stores: the prices in the latter will be much more preferable and lure customers away. But networkers are mainly concentrated in the largest cities of the country. For example, in Moscow, according to the 2GIS service at the end of March 2019, there are 975 pet stores, and more than 68% of them are chain stores - that is, those that have 2 or more outlets. Moreover, a little less than half of this number (423 points) falls on large retail chains, numbering from 20 pet stores. At the same time, if we compare the Moscow market with the Krasnodar market (169 pet stores), we can note that the share of chain pet stores does not exceed 38% (64 pet stores). Moreover, exactly half of this number (32 stores) falls on the two largest chains of the city.

Ready-made ideas for your business

In addition to the area, the location of your pet store is also important. It can be opened in a separate building (on the ground floor, in the basement) or in a shopping and entertainment center (SEC). The latter option would be ideal if it were not for the high cost of rent, as well as the increased risks of the emergence of competitors from among networkers, with whom it is difficult to compete in prices. But a pet store in a separate building has one advantage over a point in a shopping center: pet owners can enter it along with their pets. This is important if you are also going to be selling dog clothes that require you to try them on before making a purchase.

When choosing a place for a store, study the traffic (traffic is calculated on weekdays in the morning, afternoon and evening, as well as on weekends at different times). It also takes into account the presence of direct and indirect competitors, their range and price policy. If all conditions are satisfied, a lease agreement is concluded. The main thing that you should find out after you find the desired premises is why the previous tenants did not take root in the old place. Good places are usually not empty.

How to form the assortment of a pet store

A convenient location is undoubtedly a plus for your pet store, but it is far from the only condition for its success. People should find not only your store, but also the product they need in it. Therefore, carefully consider the range of products that will be presented in your store. Regardless of its format, product groups usually remain unchanged. These are food and various treats, animal care products (shampoos, brushes, nail clippers, etc.), accessories and medicines. In addition, clothes and furniture for pets (mainly cat houses, scratching posts and dog beds) are in good demand.

What exactly will be included in a particular product category, which brands to choose and which price category to focus on depends on the area where your outlet is located. In this case, the preferences of the inhabitants of the area and the species diversity of animals are of decisive importance. It is almost impossible to predict in advance which food will “go” and which will not, as well as analyze how many bird, fish or rodent lovers live in your area.

Part of the approximate picture can be obtained by carefully studying the range of other similar pet stores located nearby, but this does not always work. As the entrepreneurs themselves note, in one area of ​​the city, for example, dogs of large breeds may prevail, and in another - small ones (however, a relationship can be established here. For example, by counting the number of private houses in the yards of which large dogs are often kept for protection, and apartment buildings, where residents usually keep small animals), residents of one area prefer to keep birds, and residents of another prefer rodents ...

Ready-made ideas for your business

Speaking in general, cats and dogs are in the first place in terms of popularity among Russian pets, there are about 30 and 20 million of them in Russia, respectively. However, there is a lot of competition in this segment. Much less common are rodents and birds. Feed and equipment for keeping amphibians, insects, reptiles and fish can also be included in the assortment, but these positions should not only not prevail, but also occupy some significant share of the assortment. They can become a competitive advantage if a rare pet lover comes to you looking for something that he could not find in other pet stores in your area.

Pet products in high demand:

dog food;

cat food;

cat litter;

insect and tick repellents (including collars);

shampoos for animals;

"bones" and other delicacies, toys;

ammunition for dogs;

cat carriers, cages, etc.

The most popular items in the pet store are pet food and litter for toilets. Therefore, these positions sometimes account for up to 80% of the total assortment. But you won’t earn much on them, since the margin on them is less than on other positions.

Therefore, the optimal ratio between feed and accessories in the assortment of a retail outlet is 50% to 50% or even 60% to 40%. For feed, again, preferences may vary, so at the very beginning of work, do not try to save on the purchase of goods by purchasing feed in large packages right away. It is better to try to cover a larger assortment range, albeit in small quantities (this applies not only to packaging, but also to the number of positions). Let in the first weeks you have to go to the wholesale base more often or contact suppliers, but you will not accumulate illiquid assets, which will later be difficult to get rid of. You can also consult with suppliers on the selection of the range of the pet store, finding out the list of the most purchased goods from them.

To identify the preferences of your customers, do not forget to ask your store visitors what kind of pets they have, what kind of food they prefer. Offer them the services of purchasing large packages of food on order, which will be more profitable for them than buying food in bulk or in small packages. Keep in mind that large-sized feeds are usually purchased by owners of adult dogs and puppies of large breeds. But cat lovers and owners of small dogs prefer to take food in small bags, because, in their opinion, in large bags it quickly disappears. Inside the pet store, observe the principle of separation of goods, showcases for cats and dogs should be decorated separately.

If your pet store is located in the city center, in a shopping and entertainment center (whose visitors are usually more solvent) or close to an animal beauty salon (in large cities there are such specialized establishments), then you can also include a small amount of goods in the assortment premium segment - stylish clothes for small dogs of the Chihuahua, toy terrier, spitz, unusual carrying bags, etc. But still, it is better to bring these categories to order, offering customers to choose the items they are interested in from catalogs.

As for suppliers, it is better not to focus on the goods of one company, but to buy products from different companies, choosing where prices are cheaper and the range is wider. The store owner should go to negotiations with suppliers himself in order to evaluate the goods and agree on better conditions.

Pet Shop Staff: Requirements and Salary Level

In a store that sells exclusively feed and accessories, there are no requirements for staff. However, if veterinary drugs are traded, then you need to have a certified specialist in the field of veterinary pharmaceuticals with a higher or secondary veterinary education and work experience of at least 3 years. In any case, experience in sales and working with people is also highly desirable.

A pet store sales assistant must know almost everything about animals in order to help the buyer with the choice of food, medicines, vitamins and flea products. Since most pet owners are amateurs, the sales assistant should be able to recommend in time to buyers the goods necessary for their pets, which the former often forget about, for example, flea remedies - anthelminthic remedies. Most often, the duties of sales assistants in small pet stores are quite wide: they are engaged in the display of goods, and work with the cash register, and advise customers, and keep order.

Wage pet store employees are usually formed according to the “salary plus percentage of sales” scheme. On average in Russia, judging by the ads on the hh.ru website, employers offer pet store employees a salary of 27,000 rubles.

In Moscow and St. Petersburg, salaries can be 2-2.5 times higher. The number of employees and their schedule is determined depending on the size of the pet store and the mode of operation. For a small pet store, even two sellers are enough. It is possible to reduce the cost of wages when the store owner himself becomes behind the counter. In addition to paying salespeople, you need to consider the cost of an accountant, who is best hired for outsourcing. For a wide-format store, it is worth thinking about separating responsibilities and hiring an administrator, sales assistants, a cleaning lady, etc.

Pet Store Franchises: Pros and Cons

Opening a franchise store can be a beneficial step not only for aspiring entrepreneurs, but also for those who are looking to save on purchases. One of the key benefits of buying a pet store franchise is the opportunity to receive discounts and chain privileges. Due to the fact that the chain purchases large volumes of pet products, it has a solid discount from suppliers. Often, pet store chains are opened by distributors themselves.

Typically, companies offer approximately the same franchise package. In addition to exclusive terms of delivery, it includes assistance in the selection of premises and the formation of an assortment, the rules for laying out goods, promotional materials, and a staff training program. Thanks to the franchise, the issue of documents for the trade in veterinary drugs and animals is resolved much faster and easier, since the parent company already has some of the papers. Often, the franchisee has the opportunity to connect to a ready-made online store.

Since cooperation with a large company usually involves a large lump-sum fee, not everyone is ready to buy a franchise. Do not attach excessive importance to the branding of the company. The most appropriate purchase of a franchise will be only if there are pet stores in your city, and the network itself is popular with the population. Otherwise, a brand from another city will mean absolutely nothing to a local buyer.

We calculate the income and expenses of the pet store

What investments will you need to make in a pet store?

To open a small counter-type pet shop with an area of ​​​​10 square meters. meters in the region, it will take 400-500 thousand rubles. It will take about 700 thousand rubles to open in the mini-market format. If we talk about opening a pet store with an area of ​​​​50 square meters. meters on average will require from 1.5 million rubles, and a large store with an area of ​​​​100 square meters - at least 2.5 million rubles.

Starting costs, in addition to purchasing goods for a pet store, include repairs (the design of pet stores does not play a big role, so investments in this article are not large), shelving, display cases, cash equipment and software. Racks are selected depending on the types and dimensions of your products. Keep in mind that food in large packages take up a lot of space. They are usually placed on the floor in order to save space. Feed in small packages is displayed on the racks, and various small items (pet toys, medicines, treats, accessories, etc.) are placed on the showcase. It is also desirable to include rent for 2 months in the amount of starting costs.

For the purchase of commercial equipment for a pet store with an area of ​​​​about 50 square meters. meters will require about 100-150 thousand rubles. Glass showcases can be made to order. One glass box will cost 10-15 thousand rubles, but in any case it will be more profitable than installing anti-theft equipment, which costs at least 70-80 thousand rubles plus materials for marking each heading.

The daily revenue of small pet stores in practice rarely exceeds 10-15 thousand rubles, while larger pet stores can sell 30-80 thousand rubles a day. The average markup on products sold is 50% (depending on the product category, it can vary between 35-65%). For the most popular items (popular food and toilet fillers), the margin is usually less (15-25%), and for less popular items, it can sometimes reach up to 200%. The optimal commodity stock is determined by the value of commodity balances in the amount of two-month proceeds at purchase prices.

It is easy to calculate that a store, for example, with an area of ​​30 square meters, working with two employees and an outsourced accountant, will not go negative if the revenue exceeds at least 150 thousand rubles per month. The key costs of the main period will be salaries to employees (about 90 thousand rubles including deductions) and rent (about 30 thousand rubles). Pet stores, regardless of formats, begin to pay off no earlier than after six months of work. The profitability of a business in the trade in pet products is usually at the level of 20-25%.

According to the owners of pet stores, you should not hope for a big profit from one point. Having decided on the assortment, having worked out the sales technology, and having received the most favorable conditions from suppliers, entrepreneurs, as a rule, open the next similar store in another district of the city. A good profit will bring at least three to five outlets located around the city.

122 people are studying this business today.

For 30 days this business was interested in 186014 times.

Profitability calculator for this business

The amount of initial investment is 1 565 617 rubles.

The break-even point is reached in the sixth month of work.

The payback period is from 15 months.

2. Description of the business, product or service

You need to understand that there are several formats of pet stores:

1. The simplest and most budgetary solution would be the idea of ​​​​opening a small pet store that will sell food, accessories, animal care products, etc. In this case, you do not need to obtain a license and prepare a package of permits, and in addition, a small room of 15 sq. m.;
2. The next type involves not only the sale of products for animals, but also the sale of the animals themselves. In this case, requirements are put forward for the area, staff, assortment of the pet store. It is also necessary to prepare a package of documents for obtaining a license;
3. The third format is a highly specialized store. For example, it could be an aquarium fish business. At the same time, the assortment will include not only fish, but also aquariums, food, veterinary drugs, books. Sales consultants must have an appropriate level of education and have excellent knowledge of all information related to the breeding and keeping of fish. The number of additional services can include the manufacture of aquariums to order, their maintenance. As a rule, the margin in highly specialized stores is higher than in general stores due to the uniqueness of the goods provided and the comprehensive advice of sellers.

This business plan will consider the opening of a wide-ranging pet store offering customers the largest range of goods and services. We define the main activities of the pet store:

• Sale of animals:

Turtles;

Guinea pigs;

rabbits;

Parrots.

• Sale of animal feed;
• Sale of cages, aquariums and terrariums;
• Sale of medicines;
• Sale of toys and accessories for pets;
• Sale of fillers and trays.

Pet shop opening hours: daily from 10:00 to 21:00.

3. Description of the market

In order to serve the customer well, you need to understand who exactly uses the services of pet stores.

The main consumers are:

Pensioners. According to the Levada Center, this type of client most often gets outbred cats and dogs, as well as fish, so it is most likely that they will purchase food and medicine for their pets;

Working people buy animals for themselves and for their children, mainly cats, dogs, rodents, parrots, aquarium fish;

Exotic lovers who hunt for rare species of domestic animals (for example, snakes). You may not have them in stock, but it is desirable to have contacts of suppliers who, in case of ordering an exotic beast, will deliver it to you, and you will be able to satisfy the visitor's requests.

Depending on the needs of customers, it can be segmented as follows:

Buyers who came for a certain type of pet;

Customers who need medical supplies for pets;

Buyers who came for food;

Customers who need accessories for their animals.

In percentage terms, the needs of your target audience look something like this:

In addition, you can segment your customers based on how they found out about you:

Customers who live in the neighborhood of your store, who are attracted primarily by geographic proximity;

Clients who found out about you through Internet resources and are ready to come to you if something attracted them to your establishment (for example, promotions);

4. Sales and Marketing

5. Production plan

Let's outline the main stages of launching a pet store.

1. Registration with government agencies and obtaining a license

Due to the fact that pharmaceuticals will be sold in your pet store, you must obtain a license from your territorial body of Rosselkhoznadzor. In order to do this, you need to decide what legal form your organization will belong to. To obtain a license, an individual entrepreneur must have a higher or secondary veterinary education, so if you do not have it, then it is more expedient to open an LLC. All calculations in this business plan will be made based on the fact that the pet store is registered as an LLC. The package of documents for obtaining a license is as follows:

• Charter;
• Certificate of registration of the legal entity with the tax authority (TIN);
• Certificate of state registration of a legal entity (OGRN);
• Lease agreement or certificate of ownership of the premises. If the premises are leased, then, in addition to the contract, you must provide a copy of the certificate of ownership from the landlord;
• Sanitary and epidemiological conclusion on the compliance of the premises with license requirements;
• Receipt of payment of state duty;
• Diploma of education of the employee appointed responsible for the sale and storage of veterinary drugs. If there are several employees, all the documents indicated below are submitted for all;
• Certificate of Specialist in the field of veterinary pharmaceuticals;
• Diploma (certificate) on completion of advanced training courses;
• Job description of the employee. The duties must clearly indicate that he is engaged in the storage and sale of veterinary drugs;
• Instructions for the disposal (return) of identified medicinal products with an expired sale period, falsified or illegal copies;
• A copy of the work book to confirm the length of service;
• Order of the director on the appointment of a person / persons responsible for the storage and sale of veterinary drugs.

In order to sell animals, it is necessary to obtain veterinary accompanying documents that are issued for all types of animals in order to confirm their health, identification and epizootic well-being of the territory from which they are exported for presentation by their owners during transportation and at the point of destination.
Veterinary certificate No. 4 must be for animals purchased within the city, and veterinary certificate No. 1 for animals brought from other regions of Russia. Each of these certificates is stored in the store and issued to a group of animals, i.e. it can list many species (for example, rabbits 10pcs, budgerigars 20pcs). State veterinary clinics are required to issue such certificates free of charge, but they will certainly take money not for a certificate, but for examining animals or tests. Animals that have not entered the store (for example, born in your establishment) may not be accompanied by certificates. Permission from the Sanitary and Epidemiological Station and the Fire Department is also required, and permission from the Department of Commerce is required to open a retail outlet. Since the package of documents is quite extensive, it is advisable to contact a specialized organization that will deal with their execution and submission, the cost of services will be about 60,000 rubles.

2. Search for premises and repair

For a pet store, you can choose a room on the basement or first floor of the house. Due to the fact that there will be trade in animals, the minimum size for the premises is 80 square meters. m. You need to make sure that there is a platform near the store where you can walk with animals from cages, as they need fresh air. To rent such a room, pledge at least 70,000 rubles. Most likely the premises will need a fresh renovation, as well as modern system ventilation, because food and animals can emit an unpleasant odor. The cost of repairs is 150,000 rubles.

3. Search for suppliers

Suppliers of pet products are found in wholesale warehouses, markets, on the Internet, in directories of enterprises in your city. You may be able to take the goods directly from the manufacturer's factory if it is available in your area or from an official supplier of imported goods to Russia. In this case, you will be sure of the quality of the product, and the prices will be lower than those of dealers. Often, animals for sale in the store are taken from nurseries that breed certain individuals. If there are no nurseries in your city, you can search in other cities. Strive to work with trusted suppliers and reliable nurseries, so you protect yourself from possible claims about low-quality products or late deliveries.

4. Purchase necessary equipment and inventory

To open a pet store, you need the following equipment and inventory:

Name	Quantity	Price for 1 piece	total amount
Retail store equipment
Scales for the sale of loose feed
Cash machine
exhibition aquarium
Exhibition cage
Product containment equipment
Refrigerator for storing medicines
fish storage tank
Turtle storage tank
Rodent cage
Parrot cage
Feed storage vessel
Animal Water Storage Tank
Furniture and equipment for staff
Wardrobe
Microwave
Electric kettle
Total

5. Personnel search

First of all, you need to find qualified specialists who will consult buyers and sell your product. It is best to search for employees through specialized portals, as they provide access to resumes, reviews and other useful information. Registration on the portals as employers is paid, the cost is not less than 15,000 rubles. You can limit yourself to bulletin boards (for example, Avito), it will be cheaper. You will also need a cleaner and an accountant, you can search for them both on paid sites and on free resources (groups in social networks).

6. Marketing policy

6. Organizational structure

7. Financial plan

Investments in opening a pet store are as follows:

Name	Amount	The cost of 1 piece, rub.	Total amount, rub.
Equipment and inventory
LLC registration
Contribution to the authorized capital
Making a seal, opening a cash register
Obtaining a license, execution of other documents
Registering a cash register
Promotion of the group in the social. networks
Creation and promotion of the site
Total			1 327 220

*Depreciation is charged on a straight-line basis over 3 years.

The total amount of the initial investment is 1,565,617 rubles.

Sales will be carried out in the main areas: animals, feed, medicines, equipment for animals, accessories. The range of goods presented in a pet store can be represented as follows:

Let's imagine a sales plan for the main areas:

Animals

Feed